After the operator of the search engine Google the end of last year, a completely redesigned version of its `SEO Starter Guide'Have published, this is finally now available in German. The over 30-page `GuideIntroduction to Search Engine Optimization'(10 MB) is to help website operators, their sites better Search Engines to be indexed. The following is a list of recommended best practices from Google on the various topics and the possibility of the guide for free download as PDF ...
SEO Basics
Uses individual and appropriate title
* Describes the content of the page accurately
* Uses a unique title tag for each page
* Use short but descriptive titles
Use the meta tag "description"
* Summarizes the content of this page exactly together
* Uses a unique description for each page
Site structure to improve
Improved the structure of your URLs
* Used words in the URLs
* Uses a simple directory structure
* Used only one version of a URL
Designed to navigate your site easily
* Does the navigation based on the home page
* Is your website with "breadcrumbs" navigation user-friendly
* Enables the removal of part of the URL
* Used primarily for navigation
* Uses a HTML sitemap page and an XML Sitemap file
* Uses a helpful 404-page
Content optimization
Provides high-quality content and related services
* Writes text, which can be easily read
* Organized according to themes
* Generates new and unique content
* Mainly generated content for your users, not for search engines
Write better anchor text
* Selected text with significance
* Writes coherent text
* Choosing a format that emphasizes the anchor text
* Makes you even worry about anchor text for internal links.
Optimizes the use of images
* Uses short, but expressive file name and old texts
* Returns Alt-Text when using images as links
* Photos uses a site map file
Use heading tags correctly
* Imagine you write an overview
* Uses headings reserved
Handling of crawlers
Robots.txt files is a correctly
* Restricts the crawl, where necessary, with robots.txt
* Uses a secure method for sensitive data
Make yourself familiar with rel = "nofollow" for links
* Fight spam with "nofollow"
* Use "nofollow" automatically for comments and forums
SEO for Mobile Devices
Google information on mobile websites
* Check if your mobile site has been indexed by Google
* Checks to see whether Google can detect your mobile URLs
The right way for mobile users
* Mobile users to forward the correct version
* Content using switch the user agent
Promotion and analysis
Recruit right for your site
* Be aware of social media sites
* Directed you to those communities that have similar interests
* Learn to make announcements about blogs and you develop a name online
Uses the free webmaster tools
* Optimized crawling using Google Webmaster Tools
* Analysis by Google Analytics and Website Optimizer
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